From Jaswinder Singh Toor

56, community man, radio listener, and still fiddling with antennas when needed

“You know, radio’s been in our blood since the day we arrived in this country.
My mum and dad couldn’t speak much English, but they could sure tune a radio.
We’d be sitting there trying to catch Punjab Radio on Shortwave 3, the aerial sticking out like a helicopter blade, me standing in the corner like a human antenna. And if the TV played up?
No problem — just chuck a brick on top of it, and somehow the picture got clearer.
It worked. Don’t ask me how.”

Taari Sian – The Founder of NuSound Radio

The Visionary Behind the Mic

  • Taari Sian is the CEO and founder of NuSound Radio, and he’s known for always being "on call to help" the community. He together with Rajinder Sagoo also hosts the beloved Golden Oldies show every Sunday and Monday evening from 7:00 pm to 10:00 pm Facebook+11nusoundradio.com+11lbond1.wixsite.com+11.

  • A true community builder, Taari’s experience spans technology, charity, and grassroots media. Born in Kenya, he was educated at Dagenham’s Priory Comprehensive and later studied Electronics & Computer Studies at Redbridge College lbond1.wixsite.com.

Broadcast Pioneer & Community Connector

  • Taari was instrumental in pioneering Restricted Service Licences (RSLs) in the UK radio industry—those short-term licences that helped kickstart many local stations lbond1.wixsite.com+1.

  • He played a key role in setting up several local radio stations across the UK, spreading the model of community radio beyond East London lbond1.wixsite.com.

A Champion for Charities

  • Taari has passionately raised funds for disabled children’s charities and worked across Sikh, Hindu, Muslim, and Christian organisations to support those in need lbond1.wixsite.com.

  • His belief shines through: “Money doesn’t last forever, but helping others is something you can do until you drop.” That’s radio leadership with heart lbond1.wixsite.com.

A Station Like the “United Nations of Radio”

  • Under Taari’s vision, NuSound became what he calls the “United Nations of radio”—broadcasting daily in nine languages to nine different communities in London e7-nowandthen.org+9lbond1.wixsite.com+9radioplayeruk.com+9.

  • With employees from backgrounds like investment banking, Taari helped ensure the station remained financially sustainable and professionally run, steering it clear of the common pitfalls facing community media lbond1.wixsite.com.

  • Despite financial hurdles, NuSound thrives as a nonprofit station, funded by donations and events, with all profits channeled into charity work—living proof of Taari’s belief in community-first media radiouklive.com+10lbond1.wixsite.com+10radio-live-uk.com+10.

Snapshot: Taari Sian’s Legacy at NuSound Radio

 

RoleContributionFounder & CEOVisionary leader, always on call, hosts Golden OldiesBroadcast PioneerIntroduced RSL model; helped launch regional stationsCharity AdvocateFundraised across faith communities for charitable causesMulticultural LeaderTurned station into “United Nations of Radio,” serving many communitiesCommunity-First ModelNonprofit model; financial integrity + heartfelt service

Taari Sian is the heartbeat behind NuSound Radio—a leader who built a platform that not only shares music, culture, and joy, but also empowers and uplifts hundreds of thousands every week across London’s diverse communities.

Blossom × NuSound Radio
Describe the service you want to list. Or feel free to customise the content with the actual information you want to write.

Where Every Voice Counts, Every Culture Connects

1. From Humble Roots to Powerful Voice

Founded in 1989 as Star Sound Radio, NuSound started in East London with a simple mission: to serve South Asian communities with heart and authenticity. Over the decades, it became a cultural anchor—evolving into NuSound, now broadcasting from its head office in Ilford, with multimedia reach via 92.0 FM, DAB, and online streams.

2. A Platform for All: Not Just South Asians

NuSound’s airwaves are now a melting pot of cultures—while South Asian tunes remain at the heart, Eastern Europeans, Africans, Caribbeans, and more now tune in weekly. From Bollywood blockbusters to Punjabi bangers to sizzling new K-Pop hits, it’s global vibes on local airwaves. Whether you’re from Khan’s Punjab, Seoul’s Gangnam, or Bucharest’s Barrio, there’s something here that speaks your language.

3. Hundreds of Thousands Every Week

NuSound doesn’t just play music—it builds connection. With its multi-platform coverage, it reaches hundreds of thousands of listeners every single week across Ilford, Newham, Redbridge, Stratford, Romford, Walthamstow, and beyond. Online streams and apps extend its reach even further—so you might hear NuSound blasting proudly in a Polish café, a Somali home, or a student house in Birmingham.
myTuner Radio+6Radio+6radio-live-uk.com+6

4. The Soundtrack: South Asian Legends & Beyond

What plays on NuSound?

  • Bollywood timelesss: Mohammed Rafi, Kishore Kumar, Lata Mangeshkar, Asha Bhosle,  AR Rahman—filling hearts with nostalgia.

  • Punjabi chart-toppers: Diljit Dosanjh, Gurdas Maan—bringing Bhangra beats and Punjab pride.

  • K-Pop & global hits: BTS, BLACKPINK—because East London’s musical appetite is global.

  • Plus regional favourites in Gujarati, Urdu, Hindi, Punjabi, and English—every voice gets airtime.
    radio-live-uk.comRadio

5. A Cultural Hub + Trusted Resource

NuSound is more than music—it’s a community compass:

  • A trusted space where residents tune in for news, local updates, and travel tips.

  • A cultural connector—Hindi meets Romanian, Punjabi meets Polish, K-pop meets kahwa (that’s coffee!).

  • A lifeline in tough times—calling airtime for voter awareness, health info, support services; giving local leaders a megaphone straight to your home.

Why Blossom Celebrates NuSound

Because we share the same mission: to uplift, connect, and empower. NuSound amplifies every voice and keeps communities informed, inspired, and united. It’s radio, reimagined for a modern, multicultural world.

NuSound Radio: Born in East London. Now global in spirit. Ready to build the future—together.

Blossom Group x NuSound: A Community Dream Team

“That’s why I’m buzzing to tell you:
Blossom Group is working with none other than NuSound Radio—the OG station of East London and Essex’s South Asian communities.”

“And not just with anyone—with THE man himself—Taari.
If you’re from these parts, you know Taari.
The man’s a legend. An encyclopedia of the community.
He knows Newham, Redbridge, Tower Hamlets like khulli kitaab—an open book.”

“Taari’s been holding this community together with a mic and a smile longer than most of us have had hairlines.
And now, together with our own Shahid from Blossom Group, they host the Baat Cheet programme.”

🎙️ Baat Cheet — Real Talk, Real People

Every Friday | 12 PM to 1 PM
Live on FM + DAB Digital | 92.00 FM

“This isn’t just a show. It’s our show.
It’s where health meets humour, public services meet personal stories, and serious topics are tackled with warmth and total honesty.”

On Baat Cheet, you’ll hear:

  • Health tips that actually make sense

  • Mental health stories that sound like your own

  • Info from NHS experts, explained clearly

  • Cultural chats that touch the heart

  • Plus… the occasional auntie calling in to set the record straight

“We do it in Punjabi, Urdu, Bengali, English—whatever language makes you feel seen.
And we do it with tazeezi, izzat, and a good laugh when needed.”

Why It Matters

“NuSound isn’t a corporation—it’s a cornerstone.
A station built by the community, for the community.
And now with Blossom Group on board, we’re making sure the airwaves are full of hope, knowledge, respect, and the voices of people who were once ignored.”

“So tune in.
Whether you're peeling onions, sitting in traffic, or taking a breather after the school run—put us on.”

Final Word from Jaswinder

“To Taari: you’re the GOAT, brother.
To Shahid: you’re the bridge.
And to the listeners: you’re the heart of it all.
This is Baat Cheet. This is real community radio. This is how we rise

Taari Sian - Founder and Heart of Nu Sound Radio

 

What Radio means to people

My Mum Doesn’t Trust the Internet—But She Trusts the Radio

“She listens to NuSound every day.
Doesn’t understand half the English on telly, but if someone on the radio says, ‘Beta, check your blood pressure,’ she’s already rolled up her sleeve.
Because the voice on the radio sounds like hers.
It’s familiar. Trusted. Human.”

Radio is the Great Equaliser

“You don’t need a smartphone.
You don’t need Wi-Fi.
You don’t need to know where the mouse is on the laptop (which my mum still thinks is an actual mouse).”

“You just need a button to turn and ears to listen. That’s it.
Rich, poor, tech-savvy or tech-scared — everyone gets the same message, at the same time.
That’s equity. That’s power.”

And Honestly… It Fits My Life

“Radio plays while I’m cooking, cleaning, checking on mum, or just trying to have five minutes of peace.
It speaks to my day, my world, my pace.
That’s why I love what Blossom Group does with NuSound Radio—because it’s not just about information, it’s about access. Belonging. Understanding.”

Final Word from Sheetal

“Equity isn’t fancy websites and leaflets in one font size.
It’s hearing a voice that sounds like yours, telling you something that matters, at the exact moment you need it.
That’s radio. That’s NuSound. That’s why it lives in our hearts.”

Simon, 16 – Radio’s No.1 Fan (and proud of it)

“Yo, I’m Simon. I’m 16, live in East London, and I’m probably the only one in my group who still listens to proper radio.
Not just podcasts — I mean live radio, with real people, real stories, and no filters.”

“Everyone else’s on TikTok or Spotify, yeah, but I’ve always been into it. There’s just something about it that feels more real. Like—anything could happen. One minute it’s music, next it’s some auntie going off about blood pressure or some uncle telling you how to check your sugar levels.”

“I’ll be honest, half the time I’ve got NuSound on in the background while I’m doing homework or gaming. Sometimes my mum’s listening too, asking me, ‘Did you hear what they just said about mental health?’ And I’m like, ‘Yeah, actually, I did.’ And now we’re having a convo we wouldn’t have had otherwise.”

Why I Rate It

“There’s no pressure. No ‘click here to register.’
No one’s watching you, no ads popping up.
You just turn it on, and you’re in.”

“And the shows? Jokes. You’ve got people chatting about serious stuff but they make it make sense. They keep it local. You hear names of places you actually know — Newham, Ilford, Forest Gate, all of that.”

“The Baat Cheet show on Fridays? I rate it. You’ll be getting proper advice, but it doesn’t feel like a lecture. It’s calm, it’s funny, and it’s real. Plus, the guys hosting it — Taari and Shahid — they’ve got that vibe, like proper uncles but cool with it.”

Final Word

“Look, everyone’s got their thing. Some people scroll, I tune in.
Radio’s not dead — not even close. It’s just got character.
It’s part of life here. You grow up with it, it’s always on somewhere, someone’s always listening.
It’s not just background noise. It’s home.”

Local Advocacy Initiatives

Our partnership with NuSound Radio strengthens our advocacy efforts, allowing us to advocate for positive change at a local level. Together, we drive meaningful progress and create a brighter future for East London.

Baat Cheet - Let's Talk - Recordings 

View our latest work

Discover our collection of creative work and visual projects. Each piece showcases our attention to detail and commitment to delivering results that exceed expectations.

0cd7f3fe-7921-4968-910b-ab31c194e90f-standard-cqlb54.png

Ready to partner with us?

Contact us now to discuss how we can collaborate with NuSound Radio and make a real impact in our community.