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Our story
Blossom Nagrecha Radio Partnership - Community Radio
Amplifying Voices, Transforming Communities
Welcome to the Blossom Nagrecha Radio Partnership, where we harness the power of community radio to break down barriers, challenge stigma, and create meaningful change across South Asian communities.
Our Mission
We believe that every voice deserves to be heard, and every story has the power to inspire. Through strategic partnerships with community radio stations, we're bringing vital health and wellbeing conversations directly into the homes, cars, and hearts of thousands of listeners every week.
The Power of Radio
In an age of digital overload, radio remains one of the most trusted and accessible mediums for reaching diverse communities. It crosses language barriers, reaches those who might not access traditional services, and creates an intimate space for honest conversations about topics that matter most.
Our Flagship Partnership: NuSound Radio
Our groundbreaking collaboration with NuSound Radio has redefined what's possible in community health education. With 8,000-10,000 weekly listeners, we've created a safe space for discussing mental health, physical wellbeing, and social issues affecting South Asian women and their families.
What started as a single initiative has grown into a comprehensive mental health awareness programme, delivering 26 sessions and counting, covering over 34 diverse topics—from autism awareness and domestic violence to diabetes management and suicide prevention.
Why Community Radio Matters
Community radio isn't just broadcasting—it's conversation. It's culturally sensitive, linguistically accessible, and deeply connected to the communities it serves. Through our radio partnerships, we:
- Break Cultural Barriers: Address sensitive topics in culturally appropriate ways, using familiar languages and trusted voices
- Build Trust: Partner with local organizations and experts who understand the unique challenges facing our communities
- Create Impact: Reach thousands of people simultaneously, sparking conversations that continue long after the broadcast ends
- Foster Inclusion: Ensure that marginalized voices and underserved communities have access to life-changing information
Our Approach
Every programme we develop is carefully crafted with:
- Expert Presenters: From healthcare professionals to community advocates, we bring credible voices to the airwaves
- Relevant Topics: We listen to community needs and respond with content that addresses real challenges
- Ongoing Engagement: Our programmes aren't one-off events—we're building sustained awareness and long-term change
- Cultural Sensitivity: We honor the traditions, languages, and values of the communities we serve
A Complete Public Health Ecosystem
As you can see, we open dialogue to every public health subject and need you can imagine. Our radio work is just one part of a comprehensive approach to community wellbeing:
Every Week at Blossom Group:
- We meet to run the Bat Cheet Community Hour—a dedicated time for open conversation and connection
- This is followed by our collaborative work with public health partners in all the areas we serve
- Our Togetherness Cafes create welcoming spaces that invite even more open discussion about public health topics
- Through these face-to-face encounters, we're changing people's health for the better, one conversation at a time
Pioneering Work in Health Inequity
Our work in health inequity is unique and groundbreaking. We don't just broadcast information—we create multiple touchpoints where communities can engage with health topics in ways that feel comfortable and culturally appropriate. From radio waves to community cafes, from expert-led sessions to peer conversations, we're building a holistic network of support that addresses health disparities at every level.
The combination of our radio partnership, community hours, and togetherness cafes ensures that no matter how someone prefers to learn and engage, there's a space for them in the conversation about their health and wellbeing.
Join the Conversation
The Blossom Nagrecha Radio Partnership is more than a programme—it's a movement. We're breaking the silence around mental health in South Asian communities, one conversation at a time. Whether you're a listener, a potential presenter, or an organization looking to reach communities through radio, we invite you to be part of this transformative journey.
Together, we're proving that when communities come together on the airwaves, powerful change happens.
Broadcasting hope. Building awareness. Transforming lives.
From Jaswinder Singh Toor
56, community man, radio listener, and still fiddling with antennas when needed
“You know, radio’s been in our blood since the day we arrived in this country.
My mum and dad couldn’t speak much English, but they could sure tune a radio.
We’d be sitting there trying to catch Punjab Radio on Shortwave 3, the aerial sticking out like a helicopter blade, me standing in the corner like a human antenna. And if the TV played up?
No problem — just chuck a brick on top of it, and somehow the picture got clearer.
It worked. Don’t ask me how.”
Taari Sian
What Radio means to people
My Mum Doesn’t Trust the Internet—But She Trusts the Radio
“She listens to NuSound every day.
Doesn’t understand half the English on telly, but if someone on the radio says, ‘Beta, check your blood pressure,’ she’s already rolled up her sleeve.
Because the voice on the radio sounds like hers.
It’s familiar. Trusted. Human.”
Radio is the Great Equaliser
“You don’t need a smartphone.
You don’t need Wi-Fi.
You don’t need to know where the mouse is on the laptop (which my mum still thinks is an actual mouse).”
“You just need a button to turn and ears to listen. That’s it.
Rich, poor, tech-savvy or tech-scared — everyone gets the same message, at the same time.
That’s equity. That’s power.”
And Honestly… It Fits My Life
“Radio plays while I’m cooking, cleaning, checking on mum, or just trying to have five minutes of peace.
It speaks to my day, my world, my pace.
That’s why I love what Blossom Group does with NuSound Radio—because it’s not just about information, it’s about access. Belonging. Understanding.”
Final Word from Sheetal
“Equity isn’t fancy websites and leaflets in one font size.
It’s hearing a voice that sounds like yours, telling you something that matters, at the exact moment you need it.
That’s radio. That’s NuSound. That’s why it lives in our hearts.”
Local Advocacy Initiatives
Our partnership with NuSound Radio strengthens our advocacy efforts, allowing us to advocate for positive change at a local level. Together, we drive meaningful progress and create a brighter future for East London.
Baat Cheet - Let's Talk - Recordings
Ready to partner with us?
Contact us now to discuss how we can collaborate with NuSound Radio and make a real impact in our community.